Why Marketing is the best field today
Marketing is a great field because it has tons of opportunities right now, and is an area where you can really grow. It's also flexible, meaning you can apply those skills in almost any industry.
If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing.
Here are six reasons why marketing could be your dream career.
The industry is at a dynamic crossroads:
These days people spend an inordinate amount of your time online – working, playing, connecting … and shopping! With a whopping 88 per cent of Australian household Internet users conducting some sort of e-commerce in 2011, digital marketing is, without a doubt, the new marketing frontier.
And then there’s social media. With one in every nine citizenry on the earth on Facebook and a couple of .9 million hours spent on YouTube monthly , social media has mushroomed to completely transform the way during which consumers are engaged and target demographics reached. It’s an exciting and transformative time within the marketing world, and you'll be right within the thick of it.
You have more creative avenues availablethan ever:
But it’s not just social media. Mobile computing and apps, online advertising, program optimisation, RSS feeds, online press releases, blogs, email marketing, viral marketing, affiliate marketing, branding – of these form a part of the marketing landscape in 2012. this suggests organisations not only have new markets but a replacement set of avenues through which messages are oftendelivered to consumers – which suggeststhat on top of being creative, you'll need toget your head around the way to exploit all the available media and technologies. It certainly makes for a more eclectic approach than the old days of billboards, radio and television ads.These are exciting times, with almost limitless possibilities. The challenges, and therefore the rewards, haven't been greater.
You get to attach with a lot of people:
At its core, marketing is about getting your message through to people and convincing them to shop for your product or service. Marketing requires constant communication with people and, as a marketer, you would like to seek out ways to interact your audience.
For this, you would like to actually know people and understand what makes them tick. An account manager must be ready toget along side clients; a market researcher must anticipate what target audiences might want; a PR pro must skills audiences will answer news. To be a very effective marketer, you would like to be ready to put yourself in someone else’s shoes and understand how they think and feel.
Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re nationperson. If you're keen on collaborating with others, a marketing career might be just what you’re after.
There are good opportunities for progression:
There are two main areas for marketers: the client side and therefore the agency side. The client side involves working within themarketing department of a business, non-profit organisation or public sector department. Agency work means working for a business (agency) that gives advertising and marketing services to other businesses, and doing their marketing for them.
When you start call at client services, you would possibly be a marketing assistant helping out with different entry level tasks. subsequent rung up could be to become a marketing coordinator, and if yours may be acompany that sells a product, you’ve also got product designers and managers. Above that you’ve generally got the head honchos: marketing managers and directors.
On the agency side, there are multiple opportunities in project management, PR and marketing research , with a variety of levels of progression. There also are media buyers and account management roles for those with strong management, negotiation and financial skills.
If you’ve got the talent and drive, there are many opportunities for both frontline and behind-the-scenes roles.
It’s vital to business and every one industries need it:
Marketing is employed by virtually every organisation, both commercial and public, and therefore the quality of that marketing often determines a business’s success or failure. Whether it’s a financial organization , fashion retailer, department , e-business or charity organisation – each needs good marketing to succeed, and every requires a special quite sell.
By applying your marketing nous in whatever field or industry interests you, you'll be a key player in driving the success of any business.
It’s one among the foremost creative industries out there:
Marketing messages got to be constantly refreshed, renewed and transformed so as to chop through the noise of competing messages. you've got to repeatedly work onnew ways to approach a drag and think outside the square, and there’s no place for complacency. Few jobs depend on creativity and innovation the way marketing does.You can apply your creativity altogether kinds of ways – from developing big-picture marketing strategies to the small print of what text and pictures to use. And when it all clicks – when a campaign gets a huge response and transforms a business’s fortunes – just ask any account or product manager how that feels. They’ll tell you. It’s awesome.
What Skills Do Marketers Have?
Marketing professionals got to have a solid base of communication and problem solving skills, which are the 2 main components of most marketing jobs. But those aren’t the sole ones—marketers are very professionally well-rounded. Here are a number of the foremost important skills you’d need during a marketing career.
Great Communication
Marketers do many communicating a day , so it’s important to be ready to speak clearly and personably with a spread of individuals . they have to be ready to communicate strategies, plans, and results to people in the least levels in their company. they have to be ready to communicate with potential customers to sell a brand. They also got to be ready to be storytellers, making it clear how strategy will become results.
Creativity
Marketing professionals got to be ready to see the large picture, and make plans to realize those bigger goals. meaning often thinking outside of what’s been done before, and reaching call at new and innovative ways to create a brand.
Problem Solving
What is marketing, if not finding ongoing solutions to the “problem” of selling a brand or product? Marketers got to be flexible to adapt to changes within the market, or react quickly to feedback from users.
Time Management
Deadlines are a fact of life for marketers. Plans often have concrete schedules that require to be met. for instance , if a replacement product is launching in May, the marketers need to be working months before schedule to plan, make connections, and found out events, outreach, advertising, etc. well before that date. Marketers also got to be ready to respond quickly. If there’s a trend to be capitalized on immediately , waiting a month might be far too late.
A Love for People
Being nation person really helps during this career path, because it’s all about making connections and getting people on board. Being outgoing isn’t a prerequisite for the work , but it definitely helps.
Public Speaking
Marketing is usually about presenting: plans, strategies, products, ideas, results, successes, areas for improvement, and—last but not least—yourself. Marketers are often speaking publicly , whether it’s in meetings or interacting with the general public generally . If you’re not great at speechmaking , don’t despair—this may be a skill you'll work on all the time, whether it’s taking classes publicly speaking, or making more of an attempt to maneuver out of your temperature while in groups.
Attention to Detail
Marketers got to know the ins and outs of what they’re selling, and to whom they’re selling it. Gaps in knowledge, or cutting corners can mean serious missed opportunities, or worse, bad word of mouth for his or her brand.
A Command of Social Media
Social media especially has become a huge a part of marketing over the past ten years, which won’t be slowing anytime soon. It’s crucial to understand what the large social media trends are, also as being tech-savvy generally , in order that you’re using every possible tool to create your brand.
